2022-2023
Giving every event a distinct visual identity
As Marketing Director for SMU's Marketing Society ↗ (2022-2023), my role included both personally producing collateral for events, as well as setting guidelines and delegating execution across my team of 8.
Each partner event needed a distinct visual identity, while still adhering to the brand guidelines of external partner companies, and staying consistent with the Society’s own brand.
the role
my projects (selected)
GrabAds (2022): designed to align tightly with an external partner's existing brand identity (Grab's colours etc), testing the ability to design within someone else's system rather than create a new one.
I also interned at GrabAds shortly after (2023), and learnt more about the company’s visual systems.
Intern Insights (2022): designed around a seasonal creative concept with external sponsors, while still reading clearly as a SMARKETING event, testing the opposite skill: originating a visual direction rather than adapting to an existing one.